Business Model & Advertising Strategy

Yum Party's business model revolves around our advertiser ecosystem, where partners can pay to have their brand integrated within our game through special candies, quests, or in-game events. A portion of the fees collected from advertisers is allocated as follows:

• 70%: Placed into the rewards pool for users, enhancing on-chain rewards and ensuring active participation.

• 30%: Reserved for ongoing development, new features, and future enhancements in the Yum Party experience.

The $YUMS token not only provides users with benefits but also incentivizes advertisers by giving them a new, interactive way to engage with the community.